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Jamie Lee Curtis publicly shamed Mark Zuckerberg to remove a deepfaked ad

  • Jamie Lee Curtis publicly urged Meta CEO Mark Zuckerberg on Instagram on Monday to remove a fake AI-generated ad featuring her likeness.
  • Curtis discovered the ad used footage from her interview with MSNBC host Stephanie Ruhle about earlier Los Angeles wildfires and did not authorize it.
  • Curtis expressed frustration that the commercial inserted false words in her mouth and diminished her ability to speak her truth despite her efforts through proper channels.
  • Meta spokesperson Andy Stone confirmed that the ad was taken down due to a violation of company policies, while Curtis expressed hope that by reaching out personally, others might be motivated to ensure such content is identified and removed.
  • This incident highlights ongoing challenges celebrities face combating unauthorized AI content online and suggests growing pressure on platforms to enforce safeguards.
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The Wrap broke the news in United States on Monday, May 12, 2025.
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