US EditionBACK FOR AN ENCORE! ON THE ROCKS™ PREMIUM COCKTAILS RETURNS AS THE OFFICIAL COCKTAIL OF THE AMERICAN MUSIC AWARDS TO DEBUT NEW CAMPAIGN
- On The Rocks Premium Cocktails served as the official drink for the American Music Awards, which aired live from the newly opened Fontainebleau resort in Las Vegas on May 26, 2025.
- The brand repeated this role for the second consecutive year while debuting its 'Make it a Cocktail' campaign to encourage elevated drinking moments.
- Founded in 2015 by a team of restaurateurs and award-winning bartenders transitioning from fine dining, On The Rocks offers a collection of nine expertly crafted, ready-to-drink cocktails made with high-quality natural components.
- Carol Robert, managing director at Suntory Global Spirits, said the brand was designed to "disrupt conventional drink narratives," aligning with Suntory's global values.
- This renewed partnership at the AMAs highlights the brand’s role in showcasing bartender-created drinks and may boost consumer interest nationwide.
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Jaexlynne Makes Noise at American Music Awards | SA Music News Magazine
Jaexlynne Makes Noise at American Music Awards – South African rock rebel Jaexlynne turned heads and challenged the industry status quo at this year’s American Music Awards, arriving in an unapologetic homage to early-2000s punk-pop. The outfit, a custom-cropped dress shirt, tie, and towering heels inspired by Gwen Stefani’s iconic era. But this wasn’t just … The post Jaexlynne Makes Noise at American Music Awards appeared first on SA Music News…
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