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Italy's Prada agrees to buy fashion rival Versace

  • Prada agreed to acquire Versace from Capri Holdings for $1.375 billion on Thursday, April 10th.
  • The acquisition occurred as Prada sought expansion and Versace had operated at a loss recently.
  • The deal unites two of Italy's biggest fashion names, known for their differing styles.
  • The $1.375 billion price includes Versace's debt and represents a big discount from Capri's 2018 purchase.
  • This transaction strengthens Italy's standing in the luxury market led by French conglomerates.
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On Thursday, April 10th, the Prada sewing house officially purchased its competitor Versace, who has been a member of an American group since 2018. Despite the trade war and the very high uncertainty Donald Trump places on world trade, Prada has jumped the pace. She spends almost $1.5 billion to try to create a heavy weight of Italian luxury.

·Paris, France
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Prada buys the Versace fashion brand from the fashion concern Capri Holdings for €180 million cheaper than expected, for 1.25 billion euros. This ended months of speculation about the merger of the two great Italian fashion houses.

·Budapest, Hungary
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  • 45% of the sources are Center
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Financial Times broke the news in London, United Kingdom on Wednesday, April 9, 2025.
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