Italy's Prada agrees to buy fashion rival Versace

On Thursday, April 10th, the Prada sewing house officially purchased its competitor Versace, who has been a member of an American group since 2018. Despite the trade war and the very high uncertainty Donald Trump places on world trade, Prada has jumped the pace. She spends almost $1.5 billion to try to create a heavy weight of Italian luxury.

Is Prada x Versace The Italian Fashion Plot Twist We Didn’t See Coming?

Source: Valentina Frugiuele / Getty Big changes are happening in the world of high fashion— and we are trying to keep up. Today (April 10), Prada announced it’s buying its longtime Italian fashion rival, Versace, in a major deal valued at about $1.4 billion. This means the iconic house known for its bold Medusa motifs, gold gaudiness, and sultry silhouettes will join the same luxury family as Prada’s edgy yet sophisticated “ugly chic” and cool-g…

Prada acquires Versace for $1.375-B

Prada Group is adding Versace to its luxury fashion brands portfolio.

Prada to acquire rival fashion house Versace in whopping $1.4 Billion deal

Prada is set to acquire iconic Italian fashion house Versace in a major billion-dollar deal, aiming to bring together two of the world’s most renowned designer labels under one roof. The Prada Group announced on Thursday that the agreement, valued at approximately $1.36 billion (£1.06 billion), will significantly strengthen its position in the global luxury market. "We aim to continue Versace's legacy celebrating and re-interpreting its bold and…

Prada buys the Versace fashion brand from the fashion concern Capri Holdings for €180 million cheaper than expected, for 1.25 billion euros. This ended months of speculation about the merger of the two great Italian fashion houses.

Prada to buy rival Versace in $2.3 billion deal

The fashion house, founded in 1978 by the late Gianni Versace, has been owned since 2018 by Capri Holdings.