US EditionIs Zepto Profiling Users Based on PMS Searches?
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Is Zepto Profiling Users Based on PMS Searches?
When a user types “PMS” into Zepto’s search bar, the app now offers mood-specific categories like Crampy, Hangry, and Ragey, with curated items like pain relief patches, chocolates, and herbal teas. But while the app positions this as a user-centric innovation, deeper questions arise about the use of emotion-based data targeting and user profiling. In this video, MediaNama journalist Aakriti Bansal explains what Zepto’s mood-driven shopping expe…
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