US EditionPublished • loading... • Updated
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance – Beet.TV
Summary by Beet.TV - The Root to the Media Revolution
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance – Beet.TV
RANCHO PALOS VERDES, CALIF. — Connected TV is emerging as a performance channel, thanks to new ways of marshalling data that allow advertisers to zero in on consumers who are open to a brand’s offer. The only challenge, it seems, is convincing advertisers of the possibility after years of such promises by CTV platforms. “Historically, there hasn’t been a lot of data. You didn’t necessarily know what was working, where it was working,” Field Gart…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
