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IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV
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IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV
AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward first-party data strategies and privacy-safe collaboration environments. “I definitely still see some advertisers focusing on those ‘vanity metrics,’ which are things like website traffic or impress…
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