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IOC eyes windfall from LA 2028 Olympics broadcast deal in India after cricket’s return

Summary by IPLT20NEWS.com
The International Olympic Committee (IOC) has issued a tender for the LA 2028 Olympics broadcast rights in India. With cricket set to return after 128 years, the IOC eyes an opportunity and an increase in revenue. Viacom18 pipped Sony Sports Network to bag the Paris Olympics broadcast rights for $31 million. Now, the IOC expects the bid to be in multiples. The last date for submitting the tender is August 13. Cricket will return to the LA 28 Oly…
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pulsesports.ng broke the news in on Wednesday, July 2, 2025.
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