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‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks – Beet.TV
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‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks – Beet.TV
AMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head of content at Publicis Groupe’s Zenith. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Sparks outlined how strategic choices in brand advertising can unlock stronger returns when paired with creative inn…
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