US EditionInterview: Peter Zehnder on how Lindt turned a viral trend into a global bestseller
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Interview: Peter Zehnder on how Lindt turned a viral trend into a global bestseller
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder talks about how Lindt has embraced social media virality, premiumisation and immersive storytelling and how these have become central pillars of the travel retail success playbook.
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