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Instacart Acquires Wynshop to Accelerate the Expansion of its Enterprise Technology Solutions

  • On May 1, 2025, Instacart revealed it had acquired Wynshop, a company specializing in digital commerce platforms for grocery retailers, in San Francisco.
  • The deal builds on Instacart's existing retailer relationships and aims to add new capabilities to its Storefront Pro platform while Wynshop operates as a wholly owned subsidiary.
  • Wynshop, which serves more than a dozen clients including Wakefern and Pattison, will continue operating under Instacart as the company gradually integrates and offers its range of technology solutions—such as e-commerce, advertising, fulfillment, and in-store services—to Wynshop’s retail partners.
  • Chris Rogers, Instacart's Chief Business Officer, highlighted that providing their partners with a diverse range of advanced business tools enables improved customer service and increased sales, while Wynshop CEO Neil Moses shared his pride in the company’s success in enhancing e-commerce for leading grocery retailers.
  • This acquisition highlights Instacart's dedication to enhancing its enterprise offerings and supporting retailer expansion, although the company will not initially include transaction volume from Wynshop in its financial reports.
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grocerydive.com broke the news in on Thursday, May 1, 2025.
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