Instacart Acquires Wynshop to Accelerate the Expansion of its Enterprise Technology Solutions
- On May 1, 2025, Instacart revealed it had acquired Wynshop, a company specializing in digital commerce platforms for grocery retailers, in San Francisco.
- The deal builds on Instacart's existing retailer relationships and aims to add new capabilities to its Storefront Pro platform while Wynshop operates as a wholly owned subsidiary.
- Wynshop, which serves more than a dozen clients including Wakefern and Pattison, will continue operating under Instacart as the company gradually integrates and offers its range of technology solutions—such as e-commerce, advertising, fulfillment, and in-store services—to Wynshop’s retail partners.
- Chris Rogers, Instacart's Chief Business Officer, highlighted that providing their partners with a diverse range of advanced business tools enables improved customer service and increased sales, while Wynshop CEO Neil Moses shared his pride in the company’s success in enhancing e-commerce for leading grocery retailers.
- This acquisition highlights Instacart's dedication to enhancing its enterprise offerings and supporting retailer expansion, although the company will not initially include transaction volume from Wynshop in its financial reports.
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Instacart acquires Wynshop to provide tools for grocers and retailers
Grocery-delivery giant Instacart announced Thursday the acquisition of Wynshop, a provider of cloud-based e-commerce solutions for grocers. The deal will Grocery-delivery giant Instacart acquired Wynshop, a provider of cloud-based e-commerce solutions for grocers, for an undisclosed amount.

Instacart Acquires Wynshop to Accelerate the Expansion of its Enterprise Technology Solutions
/PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced its acquisition of Wynshop, a provider of...
Instacart buys Wynshop to boost retailer e-commerce capabilities
North America grocery technology provider Instacart has acquired Wynshop, a company providing e-commerce solutions for grocers and retailers.The post Instacart buys Wynshop to boost retailer e-commerce capabilities appeared first on Retail Insight Network.
Instacart Acquires Wynshop to Bolster Enterprise Technology Offerings
Strategic Acquisition Strengthens Grocery Tech Giant’s PositionIn a strategic move that underscores its commitment to enhancing retailer partnerships, Instacart has announced the acquisition of e-commerce solutions provider Wynshop. While financial details remain undisclosed, this acquisition represents another calculated step in Instacart’s ongoing expansion strategy.Operating Structure and Integration PlansInitially, Wynshop will operate as a …
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