Inside the 2025 global e-commerce shift: How DTC brands are navigating tariffs, rethinking fulfillment, investing in advertising and protecting profitability | News Channel 3-12

Inside the 2025 global e-commerce shift: How DTC brands are navigating tariffs, rethinking fulfillment, investing in advertising and protecting profitability | News Channel 3-12

Inside the 2025 global e-commerce shift: How DTC brands are navigating tariffs, rethinking fulfillment, investing in advertising and protecting profitability Global e-commerce is becoming more complex. New tariffs, rising fulfillment costs, emerging technology and shifting regulations are changing how brands operate and forcing direct-to-consumer (DTC) leaders to rethink how they sell and scale internationally. According to a recent study of 100…