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Inside Netflix’s viral ‘Wednesday' marketing strategy

Summary by Ground News
Netflix's "Wednesday" is the second most-watched English-language show in the company's history. The show's rapid success is in part due to Netflix’s marketing team, which bet big on the pig-tailed terror. The “Wednesday” Twitter account, which has over 220,000 followers, has been a consistent point of fan interaction for the show.

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adage.com broke the news in on Wednesday, December 21, 2022.
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