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Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Summary by Digiday
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.

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Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.

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Digiday broke the news in on Tuesday, July 1, 2025.
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