Innovator Interviews: Proximo Spirits’s Lander Otegui - Brand Innovators

Innovator Interviews: Proximo Spirits’s Lander Otegui - Brand Innovators

It’s not every day that the Alcohol Tobacco Tax & Trade Bureau designates a new official whiskey category. It’s not even every year. In fact, for the first time in 50 years, the commission recognized American single malt whiskey as a new category, elevating the libation to the level of bourbon and other American spirits.  The official designation is a special moment for Stranahan’s, which has been making a single-malt whiskey for more than 20 ye…