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Innocean India and Hyundai challenge cricket stereotypes in new ICC campaign

Summary by Campaign Brief Asia
Hyundai Motor India and Innocean India are celebrating the rise of women’s cricket with a new campaign featuring Indian cricket stars Smriti Mandhana and Jemimah Rodrigues.
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Campaign Brief AsiaCampaign Brief Asia

Innocean India and Hyundai challenge cricket stereotypes in new ICC campaign

Hyundai Motor India and Innocean India are celebrating the rise of women’s cricket with a new campaign featuring Indian cricket stars Smriti Mandhana and Jemimah Rodrigues.

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Campaign Brief Asia broke the news on Wednesday, July 1, 2026.
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