US EditionInnocean Berlin and Hankook set the benchmark for tire communication with a refreshingly honest platform launch - adobo Magazine Online
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Mature: South Korean tire manufacturer Hankook advertises in 14 European markets with a campaign that dispenses with technical details and is gratifyingly far away from the usual car and workshop clichés. The focus is on protagonist "Hank", a cumbersome mechanic who has dedicated his entire professional life to car tires. Even in retirement the topic does not let go. The campaign comes from the agency Innocean Berlin. campaignermany.de (free aft…
The South Korean tyre manufacturer Hankook is launching a new, Europe-wide digital content series. It was developed by Innocean Berlin. Under the title "Live your life. Leave tires to us." the campaign aims to consciously break away from the classic, technology-based approach of tyre communication.
Innocean Berlin and Hankook set the benchmark for tire communication with a refreshingly honest platform launch - adobo Magazine Online
BERLIN, GERMANY – Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new, pan-European digital platform by Innocean Berlin, called “Live your life. Leave tires to us.” Unusually for the category, Hankook accepts the fact that most people don’t care about tires – a simple yet honest insight which Innocean based the brand’s new strategy on. Rather than trying to shout for people’s attention, …
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