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Initiative launches to unite Midlands riverfront cities, boost tourism - Columbia Business Report

​ 3RVRS brand launched to unite Midlands riverfront communities Initiative led by MBLG and the River Alliance Aims to enhance tourism, investment, and regional storytelling 27-mile riverwalk to become the longest of its kind upon completion An initiative has launched to unite branding and elevate communities along the Midlands riverfront corridor. Regional leaders from the Midlands Business Leadership Group and the River Alliance gathered …
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columbiabusinessreport.com broke the news in on Thursday, July 31, 2025.
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