India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push

Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen Alpha audiences, as the Bollywood major moves to establish a foothold in India’s fast-growing vertical content economy. Financial terms were not disclosed. Under the partnership, […]

Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world.Under the partnership, YRF will oversee the creative direction of original animation and verti…