Indiana Mad Ants rebrand as Noblesville Boom

Indiana Mad Ants Rebranded to "Noblesville Boom"

NOBLESVILLE, Ind.-The Indiana Pacers G-League affiliate is no longer known as the Indiana Mad Ants. They are now the Noblesville Boom. The rebranded name is a tribute to Pacers coach and commentator Bobby “Slick” Leonard’s iconic “Boom, Baby!” catchphrase. “We’re thrilled to tip off an exciting new era for our G League team, the Noblesville Boom, while honoring the legacy and global brand power of the Indiana Pacers,” Pacers Sports & Entertainme…

Pacers' G League team changes name to Boom

The Pacers' G League team will be called the Noblesville Boom -- the nickname being a nod to longtime Pacers coach and broadcaster Slick Leonard's infamous catchphrase of "Boom, baby!"

Pacers' G League team rebrands, pays tribute to Slick Leonard

Boom, baby! The Indiana Pacers’ G League team has rebranded. The Pacers announced Wednesday that their G League team will be called the Noblesville Boom — the nickname being a nod to longtime Pacers coach and broadcaster Slick Leonard’s infamous…

Indiana Mad Ants rebrand as Noblesville Boom

NOBLESVILLE, Ind. — Noblesville is bringing the BOOM! On Wednesday, Pacers Sports & Entertainment announced the new name for the Pacers’ G League affiliate. Once located in Fort Wayne and called the Indiana Mad Ants, the team’s move to Noblesville called for a whole new name to match a whole new era. “We’re thrilled to […]

Noblesville Boom: Indiana Pacers' G League Team Gets Rebrand

INDIANAPOLIS Wednesday morning, the Indiana Pacers' G League affiliate unveiled their new name and logo during a ceremony in Noblesville. Formerly known as the Indiana Mad Ants, the team will now be called the Noblesville Boom.The new name holds special significance for longtime Pacers fans, as it is a tribute to legendary coach Bobby "Slick" Leonard, who famously coined the phrase "Boom, Baby!" during his time as a commentator.Originally based …

Pacers' NBAGL Affiliate Rebrands As Noblesville Boom

The Pacers‘ G League affiliate will no longer be known as the Indiana Mad Ants. According to a press release from the team, the NBAGL club has been rebranded as the Noblesville Boom. The new nickname, per today’s announcement, is a tribute to the phrase “Boom, baby!” made famous by former Pacers coach and commentator Bobby “Slick” Leonard, who passed away in 2021. The G League team was known from 2007-23 as the Fort Wayne Mad Ants. That nickname…