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Indian Railways launches ‘Lucky Yatra’ campaign with Radio Mirchi as media partner

Summary by MediaBrief
In an innovative effort to curb ticketless travel and promote responsible commuting, the Mumbai Division of Central Railways has launched Lucky Yatra—a campaign that transforms every valid train ticket into a chance to win exciting rewards. With over 7.5 million commuters travelling daily on Mumbai’s local trains, the issue of ticketless travel continues to result […] The post Indian Railways launches ‘Lucky Yatra’ campaign with Radio Mirchi as …
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eastcoastdaily.in broke the news in on Wednesday, April 16, 2025.
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