Samsung and Apple Drive Value Growth in India While Vivo Tops in Volume During Q2 2025

India’s smartphone market sees 18% value surge in Q2 2025; Vivo, iPhone 16 lead

India’s smartphone market rebounded in Q2 2025 with 18% value growth, driven by premium sales, Vivo’s volume lead, and iPhone 16’s shipment dominance.

Samsung and Apple drive value growth in India while Vivo tops in volume during Q2 2025

India’s smartphone market grew 8% year-over-year (YoY) in volume and 18% YoY in value in Q2 2025, after a muted Q1, noticed Counterpoint. The research firm believes that the recovery of 33% YoY came with new launches, aggressive marketing and strong performance during summer sales

India's smartphone shipments rebound in Q2 2025: Counterpoint

New Delhi: India’s smartphone market recorded a notable recovery in the April–June quarter of 2025, with an 8% year-on-year increase in shipment volume and an 18% rise in wholesale value, according to Counterpoint Research’s latest tracker. The rebound follows a subdued first quarter and was supported by several factors, including a 33% surge in new model launches, intensified marketing activity, and robust summer-season sales. Mid-range and pre…

Smartphone sales up 18% by value in June quarter

The India smartphone market grew 8% on-year by volume and 18% by value in the second quarter of 2025, marking a solid rebound from a muted first quarter…

Samsung topped India's premium mobile market in Q2 2025

Last week, a market research revealed that Samsung was the second largest brand in the Indian smartphone market in Q2 2025. Well, a new report says that while the tech giant couldn’t score the top position in terms of overall volume, it was the number one brand in the premium mobile segment in the country last quarter. Counterpoint Research has published an analysis on the Indian smartphone market in Q2 2025. According to it, Samsung had a 23% …

Apple registers its highest-ever quarter two iPhone shipments in India

The iPhone 16 emerged as the most-shipped smartphone in quarter two of 2025 in India.