US EditionIndia Beckons Western Fashion Brands — but Their Cultural Missteps Can Be Costly
INDIA, JUL 24 – Western luxury brands face increasing criticism for misusing Indian cultural designs amid India’s luxury market growth from $7.73 billion to $11.3 billion by 2028, experts say.
- Last month in Milan, Prada debuted shoes resembling Indian heritage, prompting criticism of cultural missteps.
- India's luxury market has emerged, highlighting growth driven by a rising middle class, urbanization, and brand-conscious young consumers, while accusations of cultural appropriation underscore rising cultural sensitivity.
- About 10,000 artisan families in Kolhapur rely on the chappal trade, often in poor conditions and low wages.
- Imran Amed said `wasn't just about a sandal`, as critics accused the label of erasing the legacy of Indian artisans.
- Last month, Nike collaborated with Delhi-based NorBlack NorWhite on sportswear inspired by ancient tie-dye techniques, with Gaurav Gupta calling it `adapting beautifully`.
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India beckons Western fashion brands — but cultural missteps can be costly
(CNN) — When Prada sent several pairs of brown sandals with distinctive toe rings and intricate stitching down its menswear runway in Milan last month, observers were quick to point out their resemblance to a centuries-old piece of Indian heritage.
Prada’s last parade in Milan, far from being limited to the spotlights and cameras of the catwalk, has generated an authentic gale in social networks and international headlines. The motif: the presentation of braided leather sandals that bear an amazing resemblance to the legendary Kolhapuri chappals, traditional shoes from western India with roots dating back to the 12th century. The controversy, already baptized as the scandalal sandal, has p…
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Leaning Left1Leaning Right1Center7Last UpdatedBias Distribution78% Center
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78% Center
11%
C 78%
11%
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