US EditionIndex Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’ – Beet.TV
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Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’ – Beet.TV
NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are no longer just simply facilitating inventory to the DSPs, or actually playing a more valuable role in making sure that we’re driving that benefit or supplemental benefit to the DSPs and subsequently the …
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