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Inconsistent bosses 'putting entire businesses at risk' - DecisionMarketing

Marketing and agency chiefs who say one thing but do another are not just letting their teams down, they are harming their own performance too, which, ultimately, affects the entire business. So says a new report from Durham University Business School, which reveals that acting inconsistently with stated values often causes leaders to feel shame, leading to avoidance behaviours and poorer task performance. This can undermine overall leadership e…
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decisionmarketing.co.uk broke the news in on Friday, July 11, 2025.
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