In surprise twist, Armani's will instructs heirs to gradually sell fashion brand or seek listing
- Giorgio Armani died on September 4, 2025, leaving his fashion house to his foundation, family members, and longtime collaborator Leo Dell'Orco.
- His will instructs heirs to sell a 15% stake within 12 to 18 months, prioritizing buyers like LVMH, EssilorLuxottica, L'Oréal, or similar firms amid an unstable luxury market.
- An additional 30% to 54.9% share is planned to be sold during a period spanning three to five years following his passing, reflecting a phased transition aimed at safeguarding the brand’s value and heritage.
- According to Armani's will, upcoming collections are to reflect essential, modern, elegant, and understated designs that focus on detail and practicality, with the final Armani collections set to premiere at Milan Fashion Week beginning September 23.
- This phased sale plan suggests controlled integration into major luxury groups while preserving Armani's creative control amid tightening profit margins and shifting market conditions.
198 Articles
198 Articles
Stage set for sale of Armani fashion empire
Late designer Giorgio Armani instructed heirs to gradually sell the revolutionary fashion house he created 50 years ago or seek a market listing, his will said, setting off a race to control one of the world's best-known brands and a major shift for a company highly protective of its independence and Italian roots. The will says that priority should be given to luxury conglomerate LVMH, beauty heavyweight L'Oreal , eyewear leader EssilorLuxottic…
The will: give in to one between Lvmh, EssilorLuxottica and L'Oreal. To comrade Leo Dell'Orco 40% of the voting rights. It is not by all to guide their empire even after having walked the last catwalk. Giorgio Armani has succeeded by sewing a will that, at least in Italy, has no precedent. ...
Giorgio Armani will: Who will get the inheritance? What happens to his fashion empire?
Italian designer Giorgio Armani, who passed away last week at the age of 91, has mentioned gradually selling off the luxury fashion brand that he built 50 years ago. The will states that priority should be given to French luxury giant LVMH, French cosmetics group L’Oréal, and Italian eyewear company EssilorLuxottica. This has come as a surprise to many in the industry
There will be a race to control one of the most famous brands in the world.
The fashion group passes to the Foundation. They are running Lvmh, Essilux and L'Oreal
Giorgio Armani, who died on September 4 at the age of 91, left precise instructions on the future of his business legacy. In his handwritten will, he asks that his heirs sell 15% of the Armani group within a maximum period of 18 months, a move in which luxury giants such as EssilorLuxottica or L'Oréal will be very attentive. Read more]] >
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