US EditionIn surprise twist, Armani's will instructs heirs to gradually sell fashion brand or seek listing
- Giorgio Armani died on September 4, 2025, leaving his fashion house to his foundation, family members, and longtime collaborator Leo Dell'Orco.
- His will instructs heirs to sell a 15% stake within 12 to 18 months, prioritizing buyers like LVMH, EssilorLuxottica, L'Oréal, or similar firms amid an unstable luxury market.
- An additional 30% to 54.9% share is planned to be sold during a period spanning three to five years following his passing, reflecting a phased transition aimed at safeguarding the brand’s value and heritage.
- According to Armani's will, upcoming collections are to reflect essential, modern, elegant, and understated designs that focus on detail and practicality, with the final Armani collections set to premiere at Milan Fashion Week beginning September 23.
- This phased sale plan suggests controlled integration into major luxury groups while preserving Armani's creative control amid tightening profit margins and shifting market conditions.
185 Articles
185 Articles
Giorgio Armani will: Who will get the inheritance? What happens to his fashion empire?
Italian designer Giorgio Armani, who passed away last week at the age of 91, has mentioned gradually selling off the luxury fashion brand that he built 50 years ago. The will states that priority should be given to French luxury giant LVMH, French cosmetics group L’Oréal, and Italian eyewear company EssilorLuxottica. This has come as a surprise to many in the industry
The fashion group passes to the Foundation. They are running Lvmh, Essilux and L'Oreal
Armani Heirs Receive 'Surprise Twist' in His Will
Giorgio Armani's legacy may soon undergo a major shift. According to the late designer's will, his heirs have marching orders: Sell a 15% stake in Giorgio Armani SpA within 18 months, and then, over a three- to five-year window, offload an additional 30% to 54.9%—all ideally to the...
Armani will lays path to potential buyout by rivals LVMH, L'Oreal
MILAN, Italy — Fashion legend Giorgio Armani asked in his will made public Friday for a major luxury group to take a stake in his company, citing LVMH, EssilorLuxottica or L’Oreal as potential buyers. The Italian designer, who died on Sept. 4 aged 91, had kept strict control of the business empire built up over five decades, which ranged from haute couture to hotels. READ: Italian fashion icon Giorgio Armani dead at 91 But in his will, publishe…
The late designer Giorgio Armani left very clear stipulations in his last wishes about the fate of the brand that bears his name.
Open the wills of the designer: 100% to the Foundation that will have to surrender 15% within 18 months. To comrade Dell'Orco 40% of the voting rights. The assets left to the grandchildren and sister
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