US EditionIn surprise twist, Armani's will instructs heirs to gradually sell fashion brand or seek listing
Giorgio Armani's will mandates selling a 15% stake in his fashion house to leading luxury groups within 18 months, enabling potential majority acquisition thereafter.
- Giorgio Armani died on September 4, 2025, leaving his fashion house to his foundation, family members, and longtime collaborator Leo Dell'Orco.
- His will instructs heirs to sell a 15% stake within 12 to 18 months, prioritizing buyers like LVMH, EssilorLuxottica, L'Oréal, or similar firms amid an unstable luxury market.
- An additional 30% to 54.9% share is planned to be sold during a period spanning three to five years following his passing, reflecting a phased transition aimed at safeguarding the brand’s value and heritage.
- According to Armani's will, upcoming collections are to reflect essential, modern, elegant, and understated designs that focus on detail and practicality, with the final Armani collections set to premiere at Milan Fashion Week beginning September 23.
- This phased sale plan suggests controlled integration into major luxury groups while preserving Armani's creative control amid tightening profit margins and shifting market conditions.
78 Articles
78 Articles
Armani's will instructs heirs to sell fashion brand or seek listing
The will proposes that priority should be given to luxury giant LVMH, beauty heavyweight L'Oreal, eyewear leader EssilorLuxottica or another group of "equal standing" identified by a foundation the designer set up to preserve his legacy.
In his will, Giorgio Armani, who died on 4 September, asked his foundation to give up 15% of his business to a luxury giant such as LVMH, EssilorLuxottica or L-Oréal.
Independent all his life, the great Italian designer Giorgio Armani chose, however, by will to open his fashion empire to another luxury giant. L的Oréal was the first to react to this surprising
The fashion brand Armani has long argued against large fashion conglomerates. This will probably change: the late founder Giorgio Armani has ordered the sale or IPO in his will.
Coverage Details
Bias Distribution
- 45% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
