Immortality at a price: How the promise of delaying death has become a consumer marketing bonanza

Immortality at a price: how the promise of delaying death has become a consumer marketing bonanza

Lengthening life has become big business for the wellness industry, with consumers being sold the idea they can delay death – if they are willing to pay for it.

Immortality at a price: How the promise of delaying death has become a consumer marketing bonanza

Living forever has become the wellness and marketing trend of the 2020s. But cheating death—or at least delaying it—will come at a price.

Anti-ageing guru Bryan Johnson preaches to Stockholm VIPs

Stockholm (AFP) June 10, 2025 American tech billionaire Bryan Johnson has set himself the lofty aim of eternal life, devoting his body and fortune to his goal despite criticism from some in the scientific community. Johnson visited Stockholm this past weekend to speak about his beliefs on longevity and human evolution in the age of artificial intelligence (AI), addressing specially invited guests at the "Super Human Summ

Who even wants to live forever?

If what we do with our time is a reflection of our personal anxieties, science journalists have a deep and persistent fear of their own deaths. Become a bioluddite.You can maybe see this in the never-ending coverage of Bryan Johnson, the life extension millionaire obsessive who tracks the strength-over-time of his erections, takes dozens of pills per day (you can of course buy these pills from him), and never seems more than a few weeks between …