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AI Deepfakes Flood Social Media After Hurricane Melissa

  • Amid Hurricane Melissa's approach, social media reports a surge of AI-generated storm videos across X, TikTok, Instagram, and WhatsApp, mixed with genuine footage, causing confusion.
  • As AI-generated media becomes easier to produce, new AI video tools like OpenAI's Sora enable fast creation of realistic storm footage, while storms' emotional nature drives viral misinformation, experts warn.
  • Among specific fakes, journalists flagged a pool-shark clip and other fabricated scenes as part of the three identified fake videos, revealing visual oddities and user-applied community notes and watermark indicators.
  • Government officials warned that fake videos during disasters create confusion and distract responders, urging the public to rely on Jamaica Information Service, Office of Disaster Preparedness and Emergency Management, and Office of the Prime Minister for updates.
  • Researchers note that incentives like engagement payoffs encourage sensational deepfakes, so experts warn it will become harder to distinguish real footage from synthetic videos as AI improves.
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Adrien Portron decided to stop by the letter M, like Hurricane Melissa. He crossed Cuba and Jamaica. On social networks, fake videos generated by AI circulate. How to recognize them? (Social topics).

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Jamaica Observer broke the news in Jamaica on Monday, October 27, 2025.
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