US EditionIllinois Athletics and Learfield Announce Groundbreaking Integrated Partnership
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Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership
Partnership Represents an Innovative Model to Maximize Revenue Generation and NIL Growth Opportunities for Illini Student-Athletes Leveraging Learfield Impact NIL Services Champaign, IL. (July 8, 2025) – The University of Illinois Division of Intercollegiate Athletics and Learfield, the media and technology company powering college athletics, announced a long-term first-of-its-kind partnership today. The reimagined partnership embeds Learfield’s…
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