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IKEA Unveils Straight-Path Superstore to End Shopper Mazes

Summary by EuropaWire.eu
IKEA Unveils Straight-Path Superstore to End Shopper Mazes (IN BRIEF) IKEA is planning a groundbreaking two-kilometer-long linear store to replace its signature maze-like layout, prompted by customer complaints about getting lost and over-reliance on GPS navigation. Led by Tolga Öncü, Ingka Retail Manager, the single-floor design allows shoppers to see the exit from the entrance, with a travelator to ease movement and a central food court featur…
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retail-insight-network.comretail-insight-network.com

New linear layout to improve IKEA navigation and customer experience

Swedish furniture retailer IKEA is in the process of developing a new store concept that will mark a significant departure from its traditional maze-like design.The post New linear layout to improve IKEA navigation and customer experience appeared first on Retail Insight Network.

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EuropaWire.euEuropaWire.eu

IKEA Unveils Straight-Path Superstore to End Shopper Mazes

IKEA Unveils Straight-Path Superstore to End Shopper Mazes (IN BRIEF) IKEA is planning a groundbreaking two-kilometer-long linear store to replace its signature maze-like layout, prompted by customer complaints about getting lost and over-reliance on GPS navigation. Led by Tolga Öncü, Ingka Retail Manager, the single-floor design allows shoppers to see the exit from the entrance, with a travelator to ease movement and a central food court featur…

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EuropaWire.eu broke the news in on Tuesday, April 1, 2025.
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