US EditionIkea's Focus on Iconic Price Signs: Ikea's Product Campaign Is Completely without Products
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The feeling of being understood is probably one of the most powerful drivers of customer loyalty. Ikea knows that too. In his new campaign, the furniture giant impressively shows that he can think into the inner life of his customers - with advertising films and posters that trigger such strong associations that they even work without product images.
For IKEA Sweden, the agency Åkestam Holst has designed a new minimalist campaign of posters and commercials, "Whenever Life Goes", unveiled on 25 October. And no furniture is in it. A risky but successful bet for the Swedish brand, which puts everything on the strength of the suggestion and the ability of its target audiences to understand. A tear flowing, an ultrasound... These new videos and visuals stage moments of daily life, a touching huma…
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