IKEA, official support for the first steps

There is a storm surrounding Ikea in Turkey. According to the opposition, the furniture giant should be boycotted because Ikea's Turkish representatives are considered to favor the ruling AKP party and President Erdogan.

On 14 April, IKEA Al-Futtai (Dubai) unveiled its new campaign "Supporting First Steps" with INGO Hamburg and photographer Ale Burset. Diffusion across the Middle East in print, digital, social media and display, this campaign highlights the surprising but very useful role of IKEA furniture in the children's first steps. Inspired by the TikTok phenomenon of the ''baby cruising''', the campaign pays tribute to these intimate moments, often filmed …