Ikea to launch pop-up shop ahead of opening permanent Brighton store

Ikea to launch pop-up shop ahead of opening permanent Brighton store

Ikea will open a temporary shop in Brighton ahead of its permanent store in Churchill Square Shopping Centre - and it's sooner than you think

The Power of a Pop-Up Shop

Not all brands have the means to have a permanent physical store; most brands operate online. Even for brands that do have multiple permanent stores, it's imperative to create hype around your brand and get more clients. Saads Abrahams from media update is sharing insights into the power of a pop-up shop!