Nothing Is Free: the Real Side of Influencer Marketing in Home Furnishing

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Vita Starman and architect Polona Senčar Otoničar reveal how collaborations between influencers and interior design companies work.

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Designing, producing, and distributing smartphones is no easy task. This is especially true for entry-level and mid-range brands, sectors where profit margins are very slim. So, you can't blame Nothing for seeking additional revenue streams, even if the implementation—pre-installed apps, lock-screen ads—may deter many customers. The British manufacturer at least deserves credit for its transparency and promises improvements.