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Play Airlines Collapses, Halts All Flights - The Points Guy

PLAY Airlines halts all flights amid persistent financial losses and internal disputes, affecting around 120,000 passengers and 500 employees, the board said.

  • PLAY, a low-cost Icelandic airline, ceased operations and canceled all flights effective September 28, 2025, leaving around 500 staff jobless.
  • The closure followed continued weak financial performance, poor recent ticket sales, and ongoing deep-seated money losses despite a new business model introduced last fall.
  • Play launched in 2021 with a strategy similar to Wow Air, focusing on low fares and connections between Iceland and European leisure destinations, while scaling its fleet slowly to 10 Airbus A320neos.
  • The airline lost $66 million by a recent year-end, equating to a $31 loss per passenger, and its board blamed closure on poor sales, negative media coverage, and internal strain; Icelandair will not offer special fares to stranded passengers.
  • PLAY's shutdown removes a low-cost travel option in Europe, disrupts about 120,000 passengers with bookings, and underscores challenges for budget carriers in limited, low-yield markets like Iceland's.
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vz.lt broke the news in on Monday, September 29, 2025.
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