US EditionI tried McDonald’s massive new Big Arch burger and stopped after three bites
- On Instagram Reels in early February, McDonald's CEO Chris Kempczinski filmed a taste-test of the Big Arch in his office; his small bite prompted online mockery and went viral.
- Kempczinski's videos aim at nearly 2 million McDonald's employees, exemplifying the 'going direct' strategy Elon Musk popularized, with minimal follower engagement.
- A personal taste-test found the sandwich delicious, praising the crunchy onions and noting Kempczinski's trim image next to the Big Arch on Monday.
- McDonald's publicly leaned into the joke, tweeting about Kempczinski's `product` comment while reporters' requests for comment went unanswered.
- Kempczinski, McDonald's CEO since 2019, is a prolific poster whose social media use shows how executives reach audiences directly but face unpredictable PR risks.
16 Articles
16 Articles
After McDonald's CEO mocked for taking tiny bite of new burger, Burger King weighs in
MacDonald’s CEO Chris Kempczinski is being widely mocked online for a video he shared promoting the fast food chain’s newest burger, the Big Arch. “The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?” Kempczinski says in the caption. “I love this product. It is so good. I’m gonna do a tasting right now, but I’m gonna eat this for my lunch, just so you know,” he says in the video. He …
I tried McDonald’s massive new Big Arch burger and stopped after three bites
CLEVELAND, Ohio – McDonald’s launched the Big Arch Burger today, March 3, and it’s big. Bigger than a Big Mac. Bigger than a Quarter Pounder. For $9.19 -- at the Chardon McDonald’s restaurant -- it better be big.
McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him — and the burger.
My taste test of McDonald's new "Big Arch" burger.Katie Notopoulos / Business InsiderMcDonald's CEO Chris Kempczinski is getting roasted for a video he posted. In it, he takes a small bite of the new "Big Arch."He's following the trend of CEOs who "go direct" to the public on social media. It can be tricky, but I support it.I also tried the Big Arch burger myself. You know what? It's good!I'd been watching McDonald's CEO Chris Kempczinski's Inst…
The Independent
The Independent (US)McDonald’s CEO faces ridicule over cringeworthy Big Arch taste test video
The Big Arch Burger is available in the U.S. now, but only for a limited time
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