I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

The Roller Rabbit collection at a Target store in New Jersey.Amanda Krause/Business InsiderTarget launched its collaboration with Roller Rabbit on Saturday morning.I got to a store early and saw how chaotic it became when people tried to buy pieces from the line.Still, I was impressed with the collection and even bought a pair of pajamas for myself.Saturday morning was cold, rainy, and gray in northern New Jersey. The only place I wanted to be w…