Are Koreans the only Ones Who Are Afraid of Korean Cars and Say They Can't Drive Them? Hyundai and Kia, 'Safety Superstars → Sales Superstars' [Why Didn't I Know?]

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Hyundai Motor Group has reaffirmed its dominance in automotive safety by topping the prestigious IIHS Top Safety Awards 2025 rankings for the second consecutive year. With a total of 15 awards across its Hyundai, Kia, and Genesis brands, the South Korean group is positioned as the benchmark in protection, adapting to the most demanding safety criteria and demonstrating its unwavering commitment to excellence on the road.

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Hyundai and Kia hit a ‘safety jackpot’ and ranked first in IIHS crash test for 2 consecutive years. A safe and high-quality brand. “At this point, it’s not a coincidence, it’s skill.” Hyundai Motor Group has hit a ‘safety jackpot’ in the U.S., a battleground for global automobile brands.