US EditionHyatt Launches New Hotel Brand Amid Global Growth
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Hyatt Launches New Hotel Brand Amid Global Growth
As of the end of Q1 2025, Hyatt reported a 10.5 percent year-over-year increase in net rooms, fueled by continued growth across its Essentials, Lifestyle, and Luxury brand portfolios. The launch of Unscripted by Hyatt Unscripted by Hyatt marks the company’s latest brand addition and joins the growing Essentials portfolio. Targeted at travelers who prioritize […] The post Hyatt Launches New Hotel Brand Amid Global Growth appeared first on Hospita…
Hyatt Hotels Corporation announced the launch Uniscripted by Hyatt, within the portfolio of the Essentials collection. This new brand is part of the company’s evolution to believe in more markets through asset conversion with “local identity and flavor.” The Essentials collection is made up of brands such as Caption by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios and UrCove by Hyatt. The company has explained that the soft brand Uniscripted by…
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