Huawei’s EV Strategy Falters as Xiaomi Gains Ground in China

Huawei’s EV Strategy Falters as Xiaomi Gains Ground in China

Huawei’s EV Strategy Falters as Xiaomi Gains Ground in China -Huawei’s auto partnership model is struggling to replicate the success of its Aito brand as its rival’s simpler approach pays off

Xiaomi taps FAW veteran to steer its next phase in assisted driving

Xiaomi has made a key hire to deepen its push into assisted driving. Multiple sources confirmed to 36Kr that Chen Guang, formerly CTO at FAW’s Nanjing research institute, has joined Xiaomi’s electric vehicle division to lead the development of perception capabilities for assisted driving. He now reports to Ye Hangjun, Xiaomi’s head of assisted driving. Chen replaces Rui Cai, who has since moved to Xiaomi’s robotics unit. Before joining Xiaomi, C…

China-only Audi Q6L e-tron launched with Huawei tech onboard

FAW Audi officially launched its latest electric SUV, the Q6L e-tron, at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show. This new model is important for the company since it's the first time the well-known German luxury brand Audi has officially teamed up with Chinese tech giant Huawei. The Q6L e-tron is built on the PPE pure electric platform - a dedicated foundation for electric vehicles. Audi is quite proud of this new creation…

Huawei and Xiaomi Renew Rivalry in China’s Electric Vehicle Market

Chinese tech giants Huawei and Xiaomi are reigniting their long-standing rivalry, this time in the electric vehicle (EV) market, as both companies seek to establish dominance in one of the world’s fastest-growing and most competitive industries. At the opening day of the 2025 Shenzhen Auto Show, Richard Yu, Huawei’s executive director and head of its [...] The post Huawei and Xiaomi Renew Rivalry in China’s Electric Vehicle Market appeared first…