How Yago Dora Became the Champion of the Surfing World

How Yago Dora Became the Champion of the Surfing World

I don’t know what else to call it but a campaign. A successful campaign is manufactured chaos. A perfect storm of attacks on multiple fronts. It is creative. It dances on the edge. Its gaze is long and wide but ultimately fixed, unwavering, on its goal. When Yago Dora arrived at Cloudbreak in late August of this year, the Brazilian was composed and prepared, armed with a uniquely lethal style and a sheath of Matt Biolos Mayhems. With experienc…