US EditionHow to Successfully Target Back-to-School Shoppers
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How to Successfully Target Back-to-School Shoppers
The June 2025 Resonate Consumer Trends Report showed that nearly 67% of consumers won’t be doing any back-to-school shopping this year. This data is in keeping with the expectation among retailers that revenue would dip slightly this year in response to the tariffs and other sources of economic volatility currently roiling the lives of Americans. Although the industry-wide picture might be less than rosy right now, it’s still possible to build s…
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