US EditionBeyond the Logo: Thomas Peter Maletta Shares How Local Businesses in South Florida Can Build Brands That Actually Connect
Summary by South Florida Reporter
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How to build a flexible, living brand operating system
For decades, marketers relied on a brand book as the definitive guide to identity—complete with logos, taglines, and color palettes designed to build recognition and trust. But in today’s chaotic media landscape, those rigid playbooks no longer hold up.Cultural norms are shifting by the day. Tech platforms are evolving even faster. And with consumers constantly engaging across platforms—from TikTok trends to customer support chats—brands face a …
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