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How the Swatch Revived the World of Watches
Summary by Handelszeitung
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Max Imgrüth passed away. 40 years ago, Lucerne was the great marketer of the success watch – in New York. With Max Imgrüth, a well-travelled entrepreneur, marketing inspirator and art connoisseur has gone from us. Imgrüth became known especially for his work as "Mad Max" (Coverstory in "Vanity Fair" in New York for the actual establishment of the Swatch as a trendy lifestyle product before [...]
The most important Swiss watch of modern times – technically, economically and socioculturally. The Swatch marks the renaissance of watchmaking.
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