How the Starbucks Acquisition of Clover Machines Led to the Popularity of V60 Pour-Over Coffee

How the V60 Became the Coffee Brewer of Choice for Many – Pixel Envy

I am a daily user of a V60, so this new James Hoffmann video scratched an itch I did not know I had. Not to spoil it, but the V60 does not make a significant appearance until the last four minutes, but the journey is worth the wait. The discussion of the mid-2000s specialty coffee movement in Canada brought back some memories, too. Vancouver was the most significant place in the country and perhaps one of a few places in the world where this att…

How the Starbucks Acquisition of Clover Machines Led to the Popularity of V60 Pour-Over Coffee

Coffee essayist James Hoffmann took a deep dive into the history of the Clover Coffee Machine, how it became the go-to brewing device in the nascent third wave coffee scene, how its acquisition by Starbucks led to the the popularity of pour-over coffee, and how the Japanese company Hario created the perfect pour-over dripper, the V60. The V60 didn’t even exist 25 years ago, and yet in the two decades since it launched, it has gone on to become …