How Tealium is Redefining the CDP Market in the Age of the Data Cloud
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How Tealium is Redefining the CDP Market in the Age of the Data Cloud
As the landscape of customer data continues to evolve at breakneck speed, the tools marketers and technologists use to harness that data are undergoing a dramatic shift. Chief among these tools is the Customer Data Platform (CDP), a solution once synonymous with heavy, siloed storage and delayed data availability. But with increasing focus on cloud-centric architectures and real-time personalization demands, traditional CDPs are falling behind.T…
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