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We’ve discovered 7 headlines written by Tealium during the past 3 months.

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Top Tealium News

How Tealium is Redefining the CDP Market in the Age of the Data Cloud

San Diego · San Diego

How Tealium is Redefining the CDP Market in the Age of the Data Cloud

As the landscape of customer data continues to evolve at breakneck speed, the tools marketers and technologists use to harness that data are undergoing a dramatic shift. Chief among these tools is the Customer Data Platform (CDP), a solution once synonymous with heavy, siloed storage and delayed data availability. But with increasing focus on cloud-centric architectures and real-time personalization demands, traditional CDPs are falling behind.T…Read Article

Why We Built the New Connector User Interface — And What It Unlocks for You

Why We Built the New Connector User Interface — And What It Unlocks for You

Over the years, the original Connector UI served this purpose well. It helped customers orchestrate complex integrations and move faster than traditional tag-based solutions. But as our customers’ data strategies evolved, so did their expectations. Evolving With Our Customers We saw teams scaling rapidly, deploying dozens or even hundreds of connectors across global regions and business units. And with that scale came new demands — for greater v…Read Article

Introducing the Digital Advertiser's Playbook 2025: Maximize Performance with First-Party Data

That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase in return-on-ad-spend (ROAS) through our CAPI integration capabilities. At a time when every market…Amazon See the Story

Getting the Most out of Your Data Warehouse, Tealium, and AI Models: Investing in a First-Party Data Collection Strategy to Power Real-Time Experiences

A common theme among companies—particularly in Consumer Packaged Goods (CPG) and heavily regulated industries like healthcare and finance—is a lack of access to their customers’ data. For example, because the CPG industry does not sell direct-to-consumer, data points that would otherwise be available to online retailers—such as emails, addresses, phone numbers, and more—aren’t accessible to organizations that sell their products through a brick-…Artificial Intelligence Read Article

All About Customer Data Onboarding

Customer data onboarding is more than just moving data from point A to point B—it’s the foundation for transforming raw customer data into meaningful, actionable insights. In today’s digital-first landscape, where personalization, real-time engagement, and data security are paramount, a streamlined, automated, and scalable onboarding process isn’t just an advantage—it’s a necessity. A well-executed onboarding experience ensures data integrity, a…Read Article

Prescriptions for data security in healthcare

According to the Data Security Council of India, healthcare is the country’s most targeted sector for cyberattacks. The rapid digitisation of patient records, increased use of connected medical devices, and growing integration of AI and cloud technologies have opened new avenues for cybercriminals. Meanwhile, rising merger and acquisition (M&A) activity has added complexity to IT environments, making security more challenging as workloads shift …Blockchain See the Story

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