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We’ve discovered 8 headlines written by Tealium during the past 3 months.

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Top Tealium News

Case Study: Powering Real-Time Engagement at Scale

Case Study: Powering Real-Time Engagement at Scale

Challenge As Tealium prepared for its global 2025 Digital Velocity events, the goal was to deliver more than just a conference app—it needed to be a living demonstration of what’s possible with the Tealium ecosystem. The team set out to showcase real-time personalization, AI-driven recommendations, post-event engagement, and seamless integrations with partner technologies, all in a mobile-first experience. Beyond a single event, this would act a…Read Article

Vodafone Idea’s Financial Viability in Doubt as Govt Rules Out Further Equity Conversion

Ryan Reynolds · India

Vodafone Idea’s Financial Viability in Doubt as Govt Rules Out Further Equity Conversion

The government is examining additional relief measures for Vodafone Idea (Vi) amid mounting concerns over the telecom operator’s long-term financial sustainability. Officials indicate that even a proposed extension of adjusted gross revenue (AGR) dues repayment from six years to 20 years may not be sufficient to keep the company afloat beyond FY29. Also Read: Banks Hesitant to Extend Fresh Loans to Vodafone Idea After AGR Verdict Government Ru…See the Story

Gartner Marketing Symposium Recap

Denver, Colorado · Denver

Gartner Marketing Symposium Recap

I attended the Gartner Marketing Symposium in Denver, Colorado, this past week. I found it curious that none of the presentations I attended mentioned AI at all…. Just kidding. Literally EVERY session either directly focused on or at least touched upon AI and its impact on marketing and society as a whole, both negative and positive. Here are a few takeaways from the event: #1 AI is Moving at Lightning Speed (With Mixed Results) Remember when we…Read Article

How Tealium is Redefining the CDP Market in the Age of the Data Cloud

As the landscape of customer data continues to evolve at breakneck speed, the tools marketers and technologists use to harness that data are undergoing a dramatic shift. Chief among these tools is the Customer Data Platform (CDP), a solution once synonymous with heavy, siloed storage and delayed data availability. But with increasing focus on cloud-centric architectures and real-time personalization demands, traditional CDPs are falling behind.T…San Diego · San Diego Read Article

Why We Built the New Connector User Interface — And What It Unlocks for You

Over the years, the original Connector UI served this purpose well. It helped customers orchestrate complex integrations and move faster than traditional tag-based solutions. But as our customers’ data strategies evolved, so did their expectations. Evolving With Our Customers We saw teams scaling rapidly, deploying dozens or even hundreds of connectors across global regions and business units. And with that scale came new demands — for greater v…Read Article

Tealium + Databricks: Powering the Next Generation of AI Marketing

Tealium is Built on Databricks, offering native interoperability between Tealium’s real-time data pipelines and the Databricks Data Intelligence Platform. Together, we’re delivering an end-to-end solution that helps marketers and data teams turn raw customer signals into actionable, AI-powered insights and orchestrate them faster and more securely than ever. Powering the Next Generation of AI Marketing Marketers today face a growing challenge: t…Read Article

Introducing the Digital Advertiser's Playbook 2025: Maximize Performance with First-Party Data

That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase in return-on-ad-spend (ROAS) through our CAPI integration capabilities. At a time when every market…Amazon See the Story

Getting the Most out of Your Data Warehouse, Tealium, and AI Models: Investing in a First-Party Data Collection Strategy to Power Real-Time Experiences

A common theme among companies—particularly in Consumer Packaged Goods (CPG) and heavily regulated industries like healthcare and finance—is a lack of access to their customers’ data. For example, because the CPG industry does not sell direct-to-consumer, data points that would otherwise be available to online retailers—such as emails, addresses, phone numbers, and more—aren’t accessible to organizations that sell their products through a brick-…Artificial Intelligence Read Article

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