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How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Summary by Digiday

Smaller retail media networks are playing up niche audiences, third-party partnerships and other innovations in a competitive landscape.

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How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Smaller retail media networks are playing up niche audiences, third-party partnerships and other innovations in a competitive landscape.

2 days ago

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At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on track to increase by 88.5 percent through 2028, evolving into a $97.91 billion marketplace. That’s how eager advertisers are to take advantage of the value they see in retail media networks (RMNs). […]

2 days ago

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