How Salomon won over China’s middle-class fashion scene

How Salomon won over China’s middle-class fashion scene

Zhang Lin mobilized over a dozen relatives and friends, securing more than 30 raffle entries in hopes of winning a pair of pink Salomon sneakers. But even with those odds, she still came up empty-handed. The shoes in question are a collaboration between Salomon and New York-based designer brand Sandy Liang. The design is based on Salomon’s signature XT-Whisper model and was released before the Lunar New Year.…Visit WebsiteThe post How Salomon wo…