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How Porsche’s EV ‘sweet spot’ turned sour
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How Porsche’s EV ‘sweet spot’ turned sour
Chastened car maker retreats back into combustion engines after its US and China EV plans hit trouble “We believe Porsche is at the sweet spot of the luxury car BEV transition.” So said Lutz Meschke, then chief financial officer of Porsche, at the company’s bullish capital markets day in 2022. Back then, optimism abounded among executives that the storied Volkswagen Group brand could springboard from its successful launch of the Taycan saloon in…
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